![]() ![]() This delays the delivery of the message but does not necessarily stop it altogether. It is important for email marketers to review their bounce reports carefully and make ongoing adjustments to their lists.Ī soft bounce occurs when a temporary issue exists with the recipient’s email address. When a bounce occurs, the recipient’s server sends a message back to the sender. Most email bounces are the result of an issue with the receiving account (either permanent or temporary), or a block on the email from the receiving server. Let’s start with a look at some of the most common reasons messages get bounced, and what you can do to minimize the damage. Some bounces are caused by mistakes made by the email marketers themselves, while others are the result of Internet service providers and networks. Not all bounces are the same, and it is important for marketers to understand the factors that generate those bounces. Bounces are part of the email marketing landscape, but that does not mean you have to live with them. ![]() That means 31 billion messages never reach their intended recipients, and the hard work behind crafting them has been wasted. According to, every day 31 billion emails bounce. ![]()
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